In order to contribute to the mission of our Vocational School to train qualified professional staff who provide faculty-student-industry interaction, embrace learning and teamwork, use information and technology effectively, are equipped with the knowledge and skills needed by the business world, are implementers, problem solvers, and self-renewers, our program's mission has been determined as:

1. Respectful of core values,

2. Rational,

3. Questioning,

4. Thinking,

5. Productive,

6. Sensitive to people and their country,

7. Sensitive to their environment,

8. Social and entrepreneurial intermediate staff.

The vision of the program is to train students as intermediate staff and/or mid-level managers who are adequately equipped with advertising theory and practices in the field of advertising, which has an important place in the national economy and employment.